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Beliefs and Attitudes in a Gubernatorial Primary: Some Limitations on the Fishbein Model 1
Author(s) -
Davis Mark H.,
Runce Thomas E.
Publication year - 1981
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1981.tb00732.x
Subject(s) - respondent , salience (neuroscience) , psychology , social psychology , value (mathematics) , expectancy theory , statistics , political science , cognitive psychology , mathematics , law
In order to investigate hypothesized limitations on a portion of the Fishbein expectancy‐value model, a three wave panel survey was conducted during the 1978 Texas Democratic gubernatorial primary. The survey elicited respondents' beliefs about the candidates, attitudes toward the candidates, and commitment to the candidates. Analyses revealed that the correlations between evaluative beliefs about candidates (Σ e i b i ) and global attitudes toward them (Ao) were affected to varying degrees by three factors extraneous to Fishbein's model. There was evidence that belief‐attitude correspondence was affected by (1) respondent education and income, (2) degree of commitment to the candidates, and (3) familiarity with the candidates (salience).