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Designing Political Campaigns to Elect a Candidate: Toward A Social Psychological Theory of Voting Behavior
Author(s) -
Jaccard James,
Knox Richard,
Brinberg David
Publication year - 1980
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1980.tb00717.x
Subject(s) - voting , voting behavior , social psychology , context (archaeology) , politics , presidential system , presidential election , psychology , political science , law , paleontology , biology
A social psychological theory of voting behavior was developed in the context of designing political campaigns to elect a candidate. This theory was tested in the context of a presidential, senatorial, and congressional election. In general, the data were consistent with the theory across all three elections and individual difference variables. Implications for the design and evaluation of political campaigns were developed.