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An Examination of the Determinants of Intention and Behavior: A Comparison of Two Models
Author(s) -
Brinberg David
Publication year - 1979
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1979.tb00816.x
Subject(s) - psychology , theory of reasoned action , variance (accounting) , theory of planned behavior , social psychology , attendance , statistics , control (management) , artificial intelligence , computer science , mathematics , economic growth , accounting , economics , business
Two behavioral prediction models were compared. The behavior used was church attendance, and the models used were those proposed by Triandis (1977) and Fishbein (Fishbein & Ajzen, 1975). The results indicated that both models were effective in the prediction of intention and behavior. However, while Triandis' model accounted for a greater percent of the variance in the prediction of intention, Fishbein's model did better in predicting behavior.