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Attitude Comparison: Is There Ever a Bandwagon Effect? 1
Author(s) -
Myers David G.,
Wojcicki Sandra Brown,
Aardema Bobette S.
Publication year - 1977
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1977.tb00758.x
Subject(s) - bandwagon effect , conformity , polling , psychology , social psychology , norm (philosophy) , attitude change , positive attitude , political science , computer science , law , operating system
Will exposure to others' attitudes merely stimulate conformity to the observed norm? We predicted‐and observed in an opinion polling experiment‐that learning others' attitudes can effect a small, but significant, intensification of attitude responses.