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Predicting Helping Behavior: Willingness and Ascription of Responsibility
Author(s) -
Zuckerman Miron,
Siegelbaum Heidi,
Williams Restee
Publication year - 1977
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1977.tb00754.x
Subject(s) - ascription , psychology , social psychology , context (archaeology) , donation , blood donor , helping behavior , epistemology , medicine , law , immunology , paleontology , philosophy , political science , biology
Based on Schwartz' (1973) model of altruistic behavior, it was hypothesized that subjects who rate high on willingness to donate blood and ascription of responsibility to the self will be more likely to donate blood than all other subjects. Willingness to donate blood and AR were measured among 180 undergraduates enrolled in an introductory psychology course at the beginning of the spring semester. Actual blood donation was measured 2 months later in the context of a Red Cross blood drive. The results supported the hypothesis.