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The Cost‐Reward Model of Helping Behavior: A Nonconfirmation 1
Author(s) -
Bloom Lawrence M.,
Clark Russell D.
Publication year - 1976
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1976.tb01314.x
Subject(s) - helping behavior , psychology , social psychology , test (biology) , order (exchange) , economics , finance , paleontology , biology
A field experiment was designed to test several predictions derived from the Piliavin and Piliavin cost‐reward model of helping behavior. Female and male subjects' reported intent to help a hemophiliac in a nearby hospital was unrelated to the costs for helping, the costs for not helping, and the order in which the subjects received the costs' manipulations. The obtained rates of helping were also unrelated to whether or not subjects reported having donated previously. Failure to obtain the predicted results is discussed.