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Petitioning: Dress Congruence Versus Belief Congruence 1
Author(s) -
Bryant Nigel J.
Publication year - 1975
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1975.tb01303.x
Subject(s) - congruence (geometry) , psychology , social psychology , sign (mathematics) , mathematics , mathematical analysis
“Hip” and “straight” Es asked 240 passersby, who were also classified as “hip” or “straight”, to sign a petition. Each E received more signatures from S s of like dress only when the petition was neutral. There were no significant differences between the E s or S s for the two politically stronger petitions. It is proposed that dress congruence will override belief congruence only when the beliefs involved are of little significance to the S .
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