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Does Sex‐biased Job Advertising “Aid and Abet” Sex Discrimination? 1
Author(s) -
Bem Sandra L,
Bem Daryl J.
Publication year - 1973
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1973.tb01290.x
Subject(s) - newspaper , sex discrimination , psychology , social psychology , advertising , law , political science , business
Two studies are reported which indicate that both sex‐biased wording in job advertisements and the placement of help‐wanted ads in sex‐segregated newspaper columns discourage men and women from applying for “opposite‐sex” jobs for which they might well be qualified. Both studies were originally conducted and presented as part of legal testimony in actual sex discrimination cases.