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The Effectiveness of Student Canvassers 1
Author(s) -
Nesbitt Paul D.
Publication year - 1972
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1972.tb01285.x
Subject(s) - persuasion , psychology , sign (mathematics) , social psychology , nonverbal communication , significant difference , persuasive communication , developmental psychology , medicine , mathematics , mathematical analysis
Student Es delivcred persuasive communications against US. involvement in Southeast Asia to community residents in the residents' homes. The Ss received either a written communication (a pamphlet), or a verbal communication (a talk with a student E), or, on successive occasions, both. A control group received neither communication. Later all the Ss were approached by other student Es with a relevant opinion inventory. At this time they were also offered a choice of contrasting petitions to sign. The attitude measure reflected no difference as a result of the written communication, and a negative persuasion effect for the verbal communication. Also Ss signed significantly fewer petitions, whether pro or con, after the verbal communication. The pragmatic implications of these results are discussed as they relate to student canvassers in the community.