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Neoliberalism and the rewriting of the Indian leader
Author(s) -
RAO URSULA
Publication year - 2010
Publication title -
american ethnologist
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.875
H-Index - 78
eISSN - 1548-1425
pISSN - 0094-0496
DOI - 10.1111/j.1548-1425.2010.01280.x
Subject(s) - ideology , neoliberalism (international relations) , politics , reflexivity , restructuring , sociology , realm , empowerment , political economy , media studies , political science , aesthetics , social science , law , philosophy
In this article, I discuss recent changes in Indian leadership images. In a commercialized press, political journalists have adopted new writing styles that turn former political heroes into ambiguous human beings. This development is fueled by a neoliberal restructuring that has fundamentally altered journalists’ professional environment. By viewing press activity through the lens of a major ideological shift, I seek to contribute to an emerging debate about neoliberal practices. I contend that current transitions within the Indian press are not a smooth sail into a new ideological realm but a contradictory practice of personal empowerment through selective reflexivity.