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Portrayal of Nurses in Advertisements in Medical and Nursing Journals
Author(s) -
Aber Cynthia S.,
Hawkins Joellen W.
Publication year - 1992
Publication title -
image: the journal of nursing scholarship
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.009
H-Index - 80
eISSN - 1547-5069
pISSN - 0743-5150
DOI - 10.1111/j.1547-5069.1992.tb00735.x
Subject(s) - descriptive statistics , content analysis , ornaments , nursing , psychology , medicine , advertising , sociology , art , visual arts , statistics , social science , mathematics , style (visual arts) , business
This investigation examined the content of advertisements in medical and nursing journals to determine if the images of nurses reflect the roles nurses play in health care. The method used was content analysis. Thirty‐five nursing journals and 48 medical journals yielded 313 different advertisements picturing nurses. Data were analyzed using descriptive statistics, chi‐square, correlation coefficients, and interpreted for overall impressions of the portrayals. Nurses are portrayed as sex objects, ornaments and as handmaidens to physicians. The findings demonstrate a freezing of the image of nurses in the print media.