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MEGA‐CHAINING, CORPORATE CONCENTRATION, AND THE MEGA‐MALLS
Author(s) -
Jones Ken
Publication year - 1991
Publication title -
canadian geographer / le géographe canadien
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.35
H-Index - 46
eISSN - 1541-0064
pISSN - 0008-3658
DOI - 10.1111/j.1541-0064.1991.tb01098.x
Subject(s) - mega , chaining , context (archaeology) , business , position (finance) , marketing , shopping mall , focus (optics) , regional science , advertising , geography , finance , psychology , physics , archaeology , astronomy , psychotherapist , optics
This article provides a framework for the evaluation of West Edmonton Mall within the broader context of the national regional shopping centre system. A particular focus is placed on the tenant mix and functional structure for those 37 shopping centres with a minimum gross leasable area of 750 000 sq. ft The analysis illustrates the similarity in the degree of chaining and corporate ownership in these major shopping facilities and describes their structural characteristics. The article concludes by evaluating both the development of the mega‐mall phenomenon and speculates about the future position of these malls in the retail system.