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ASSESSMENT OF THE REACTION OF COMPETITORS' COMMON STOCK PRICES TO NEW PRODUCT ANNOUNCEMENTS
Author(s) -
Holman Walter R.,
Margenthaler Charles R.
Publication year - 1983
Publication title -
financial review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.621
H-Index - 47
eISSN - 1540-6288
pISSN - 0732-8516
DOI - 10.1111/j.1540-6288.1983.tb01899.x
Subject(s) - competitor analysis , citation , stock (firearms) , computer science , library science , history , economics , management , archaeology