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THE MARKETING‐CONTROLLER CONCEPT: AN INQUIRY INTO FINANCIAL/MARKETING RELATIONSHIPS IN SELECTED CONSUMER‐GOODS COMPANIES *
Author(s) -
Goodman Sam R.
Publication year - 1969
Publication title -
financial review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.621
H-Index - 47
eISSN - 1540-6288
pISSN - 0732-8516
DOI - 10.1111/j.1540-6288.1969.tb01733.x-i1
Subject(s) - citation , marketing , control (management) , associate editor , sociology , management , business , library science , economics , computer science