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Trusting the Stock Market
Author(s) -
GUISO LUIGI,
SAPIENZA PAOLA,
ZINGALES LUIGI
Publication year - 2008
Publication title -
the journal of finance
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 18.151
H-Index - 299
eISSN - 1540-6261
pISSN - 0022-1082
DOI - 10.1111/j.1540-6261.2008.01408.x
Subject(s) - stock (firearms) , stock market , business , perception , financial economics , risk perception , monetary economics , economics , psychology , geography , neuroscience , context (archaeology) , archaeology
We study the effect that a general lack of trust can have on stock market participation. In deciding whether to buy stocks, investors factor in the risk of being cheated. The perception of this risk is a function of the objective characteristics of the stocks and the subjective characteristics of the investor. Less trusting individuals are less likely to buy stock and, conditional on buying stock, they will buy less. In Dutch and Italian micro data, as well as in cross‐country data, we find evidence consistent with lack of trust being an important factor in explaining the limited participation puzzle.