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Measuring Anti‐Americanism in Editorial Cartoons *
Author(s) -
Long Mark,
Bunch Rick L.,
Lloyd Robert Earl
Publication year - 2009
Publication title -
social science quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.482
H-Index - 90
eISSN - 1540-6237
pISSN - 0038-4941
DOI - 10.1111/j.1540-6237.2009.00636.x
Subject(s) - anti americanism , psychology , social psychology , perception , white (mutation) , equity (law) , political science , law , biochemistry , chemistry , neuroscience , gene
Objective. Anti‐Americanism has been subjected to minimal statistical analysis. Further, scant attention is paid to what constitutes anti‐Americanism for Americans. The objective of this article is to measure Americans' perceptions of anti‐Americanism. Methods. Using a range of quantitative methods, including Pearson's correlation coefficient, Shannon's entropy measure, and Cohen's d statistics, we measure students' evaluations of editorial cartoons after 9/11. Twin measures of message and equity , along with participant and cartoon variables, are used to calibrate anti‐Americanism in Spanish and U.S. editorial cartoons. Results. Our results indicate that message ratings, that is, anti‐ or pro‐American, were more dependent on the nature of the cartoons than of the participants. White males rated these editorial cartoons as more equitable than other participants. The study shows that Spanish cartoons were rated significantly more anti‐American. Conclusion. The article concludes that the use of U.S. icons is key to seeing anti‐Americanism, along with gender, race, and origin of cartoon.