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Leveraging Technologies in Public Agencies: The Case of the U.S. Census Bureau and the 2010 Census
Author(s) -
Desouza Kevin C.,
Bhagwatwar Akshay
Publication year - 2012
Publication title -
public administration review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.721
H-Index - 139
eISSN - 1540-6210
pISSN - 0033-3352
DOI - 10.1111/j.1540-6210.2012.02592.x
Subject(s) - census , government (linguistics) , corporate governance , citizen journalism , emerging technologies , information and communications technology , public administration , public relations , business , political science , finance , sociology , population , computer science , law , philosophy , demography , artificial intelligence , linguistics
Emerging technologies are transforming government agencies and the nature of governance and pose new challenges for public managers. Under the leadership of Steven J. Jost, associate director for communications, the U.S. Census Bureau leveraged emerging technologies during the 2010 Census to complete the project under budget while also engaging citizens through the design of viable participatory platforms. The 2010 Census campaign focused on increasing response rates and encouraging citizen participation through innovations in the communication process with citizens and through the infusion of technology. The Census Bureau also effectively managed risks associated with the use of emerging technologies. The authors examine the innovations, the risks, and the effort to manage those risks under Jost’s leadership .

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