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The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
Author(s) -
Skelton Shan Blake
Publication year - 2009
Publication title -
the journal of popular culture
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.238
H-Index - 24
eISSN - 1540-5931
pISSN - 0022-3840
DOI - 10.1111/j.1540-5931.2009.00707_15.x
Subject(s) - battle , citation , history , media studies , advertising , sociology , library science , computer science , ancient history , business