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Brand NFL: Making and Selling America's Favorite Sport
Author(s) -
Vogan Travis
Publication year - 2008
Publication title -
the journal of popular culture
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.238
H-Index - 24
eISSN - 1540-5931
pISSN - 0022-3840
DOI - 10.1111/j.1540-5931.2008.00554_18.x
Subject(s) - advertising , citation , library science , business , computer science