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Finding the Force of the Star Wars Franchise: Fans, Merchandise, and Critics
Author(s) -
Rubin Lawrence
Publication year - 2007
Publication title -
the journal of popular culture
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.238
H-Index - 24
eISSN - 1540-5931
pISSN - 0022-3840
DOI - 10.1111/j.1540-5931.2007.00370.x
Subject(s) - franchise , star (game theory) , citation , fair share , advertising , history , media studies , law , law and economics , sociology , political science , business , mathematics , marketing , mathematical analysis