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Evaluating Consumer Preferences for Existing Multiattribute Products: A Non‐Metric Approach
Author(s) -
Lau Kinnam,
Post Gerald V.
Publication year - 1993
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/j.1540-5915.1993.tb00470.x
Subject(s) - product (mathematics) , computer science , metric (unit) , distribution (mathematics) , software , operations research , mathematical optimization , econometrics , mathematics , marketing , business , geometry , programming language , mathematical analysis
A model evaluating consumer preferences for multiattribute products is derived. The model possesses the following features: (1) the method works for existing products; (2) the input data require only overall product rankings and attribute rankings; (3) the distribution of part worths (utility) for particular attributes is derived and used to judge the trade‐offs among different attributes; (4) the procedure can be implemented with existing software; and (5) the attributes do not need to be quantifiable.