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Modelling Survey Response Data and Determining the Optimal Number of Questionnaires
Author(s) -
Wilson John G.,
Singer E. Mendel
Publication year - 1991
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/j.1540-5915.1991.tb00369.x
Subject(s) - simplicity , computer science , order (exchange) , operations research , mathematical optimization , econometrics , mathematics , economics , epistemology , philosophy , finance
A modification of Huxley's [3] mail response model is proposed. This new approach retains the simplicity and intuitiveness of Huxley's technique and leads to statistically valid conclusions. Using this model, a procedure is developed to find the optimal number of questionnaires that should be mailed in order to meet some prespecified target.