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The Impact of Alternative Vendor/ Buyer Communication Structures on the Quality of Purchased Materials
Author(s) -
Carter Joseph R.,
Miller Jeffrey G.
Publication year - 1989
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/j.1540-5915.1989.tb01418.x
Subject(s) - purchasing , vendor , quality (philosophy) , computer science , quality assurance , business , key (lock) , frame (networking) , marketing , program structure , process management , operations management , industrial organization , telecommunications , computer security , engineering , philosophy , epistemology , programming language , service (business)
This paper examines the critical interface between manufacturing, purchasing, and quality assurance by exploring the impact of two alternative structures of buyer and vendor communication on attempts to improve the quality of purchased items. Those two structures of communication are the parallel structure and the serial structure. The research analyzes and compares the advantages and disadvantages of these two specific communication structures; the results have implications for both researchers and managers. The analysis of data suggests that the parallel structure is associated with significantly higher levels of quality than the serial structure. From a managerial perspective, the results of the research suggest that manufacturers must consider the parallel communication structure as a viable alternative for improving the quality of purchased components. While this study has helped frame some key managerial issues, the need and opportunity for further research in related areas is delineated.