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A Principle for Corner Store Positioning under Intrinsic Modeling for Traffic Orientation *
Author(s) -
Hibshoosh Aharon
Publication year - 1988
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/j.1540-5915.1988.tb00288.x
Subject(s) - intersection (aeronautics) , normative , clockwise , computer science , orientation (vector space) , competition (biology) , sequence (biology) , operations research , business , advertising , transport engineering , artificial intelligence , mathematics , law , political science , engineering , geometry , ecology , rotation (mathematics) , biology , genetics
This paper presents the following normative positioning principle in convenience store competition at an intersection. In countries where traffic advances on the right (left) side of the street, other things being equal, a convenience corner store should locate clockwise (counterclockwise) adjacent to the already established stores. This principle is established within a spatial framework emphasizing the relationship among the following: consumer‐driver preferences, relative volume of traffic movements, and store potential at different corners. The analysis demonstrates the dependence of competitor strategy on available locations, sequence of positioning, and utility considerations.