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A CONJUNCTIVE‐COMPENSATORY APPROACH TO THE SELF‐EXPLICATION OF MULTIATTRIBUTED PREFERENCES *
Author(s) -
Srinivasan V.
Publication year - 1988
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/j.1540-5915.1988.tb00268.x
Subject(s) - explication , stage (stratigraphy) , preference , econometrics , computer science , mathematics , statistics , philosophy , epistemology , biology , paleontology
Consumer choice among multiattributed products is modeled as a two‐stage process in which a conjunctive stage (that eliminates products with one or more “totally unacceptable” attribute levels) is followed by a compensatory stage (that trades off remaining products on multiple attributes). A self‐explicated preference measurement procedure based on the two‐stage model yielded a slightly larger predictive validity compared to conjoint analysis.