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ASSESSING ENVIRONMENTAL SCANNING AT THE SUBUNIT LEVEL: A MULTITRAIT‐MULTIMETHOD ANALYSIS *
Author(s) -
Farh JiingLih,
Hoffman Richard C.,
Hegarty W. Harvey
Publication year - 1984
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/j.1540-5915.1984.tb01209.x
Subject(s) - confirmatory factor analysis , discriminant validity , reliability (semiconductor) , statistics , variance (accounting) , trait , mathematics , linear discriminant analysis , econometrics , computer science , structural equation modeling , psychometrics , economics , physics , power (physics) , accounting , quantum mechanics , internal consistency , programming language
Environmental scanning activities of over 400 top management subunits in 108 European manufacturing firms provided the data base for this research. Four traits (constructs) of scanning using three methods (interest, frequency, and time) were examined. A confirmatory factor analysis approach to multitrait‐multimethod (MTMM) data was employed. Verification of the reliability as well as convergent and discriminant validity of the scanning scales are reported and discussed. The viability of confirmatory factor analysis in providing a precise analysis of partitioning variance according to trait, method, and error is demonstrated.

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