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REPLICATION OF A CHOICE MODEL
Author(s) -
Stanton John L.,
Lowenhar Jeffrey A.,
Shaw Eric
Publication year - 1978
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/j.1540-5915.1978.tb01371.x
Subject(s) - replication (statistics) , computer science , operations research , management science , mathematical economics , microeconomics , economics , mathematics , statistics
This study provides an operational replication of a proposed multiattribute choice model. The necessity of replication in the decision sciences in general and in consumer behavior in particular is discussed. Several alternative forms of multiattribute choice models are considered. Results are supportive of earlier efforts in this area.