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A GOAL PROGRAMMING MODEL FOR INSURANCE AGENCY MANAGEMENT
Author(s) -
Gleason John M.,
Lilly Claude C.
Publication year - 1977
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/j.1540-5915.1977.tb01076.x
Subject(s) - agency (philosophy) , order (exchange) , business , business interruption insurance , agency cost , property insurance , key person insurance , risk pool , insurance policy , goal programming , property (philosophy) , computer science , operations research , actuarial science , risk analysis (engineering) , general insurance , finance , income protection insurance , corporate governance , philosophy , epistemology , shareholder , engineering
Rapid changes in the business environment have forced property and casualty insurance agencies to re‐examine their objectives. The need to maintain contact with a large number of insurers in order to place business, efforts to reduce cost by utilizing company services, and the expanding demand for commercial lines have all had major impacts on these agencies. In this paper, a goal‐programming model is developed for use in insurance agency decision‐making involving multiple and often conflicting goals. An example is presented.

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