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EXPLORING MARKET PRICING STRATEGIES VIA DYNAMIC PROGRAMMING
Author(s) -
Davis K. Roscoe,
Simmons L. F.
Publication year - 1976
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/j.1540-5915.1976.tb00675.x
Subject(s) - dynamic programming , profitability index , computer science , dynamic pricing , value (mathematics) , market price , economics , microeconomics , mathematical optimization , mathematics , finance , machine learning
Price determinants as well as strategies can be studies by use of simulation, particularly if cost and price relationships can be related to market activity [1] [9] [11]. But, through the use of dynamic programming, given the market conditions, one can extend the analysis to include an optimal strategy. This paper describes a dynamic programming approach to studying price strategy. A model is developed to show that in a market characterized by cost/volume and price/volume relationships, profitability can be extended beyond that resulting from a dominant market strategy to an optimal maximizing strategy. Extension of the model is suggested for studying (a) sensitivity of a strategy (solution) to price level and cost changes, (b) optimal timing of withdrawal, and (c) present value analysis.