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THE DEVELOPMENT OF AN INTEGRATIVE CURRICULUM IN AN UNDERGRADUATE BUSINESS PROGRAM *
Author(s) -
Logue Dennis E.,
Merville Larry J.
Publication year - 1974
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/j.1540-5915.1974.tb00613.x
Subject(s) - business plan , curriculum , plan (archaeology) , core (optical fiber) , computer science , core curriculum , scale (ratio) , engineering management , knowledge management , process management , marketing , business , sociology , pedagogy , engineering , telecommunications , physics , archaeology , quantum mechanics , history
ABSTRACT This paper describes how the core portion of the undergraduate business program at Indiana University was revised to facilitate integration of basic functionally oriented decision making skills and thus help students gain a deeper understanding of the interdependence of business decisions. It relates, in essence, why and how a single computer‐oriented case study which demanded a solution to a large‐scale, unified finance‐marketing‐production problem was used at Indiana University, mentions how we plan to accomplish further integration of functional material, and provides some insight into student reaction to what was, in fact, a massive project from both student and administrative points of view.