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A LOOK AT THE SEMANTIC DIFFERENTIAL AS A TOOL TO ASSIST FACULTY TEACHING EVALUATIONS
Author(s) -
Oliver Bruce L.
Publication year - 1973
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/j.1540-5915.1973.tb00580.x
Subject(s) - terminology , semantic differential , set (abstract data type) , computer science , process (computing) , measure (data warehouse) , key (lock) , differential (mechanical device) , knowledge management , mathematics education , psychology , linguistics , data mining , engineering , programming language , social psychology , philosophy , computer security , aerospace engineering
The evaluation of the effectiveness of faculty teaching is a difficult process. This paper presents the results of an experimental empirical investigation into the possibility of using a psycho‐linguistic measurement technique, the Semantic Differential, to measure faculty communication of terminology to students. This measurement could be used to supplement other teaching evaluation devices. The paper determines a set of “key concepts,” derives a set of S.D. meanings from a Faculty to act as a standard, and measures student meanings at the beginning and end of an introductory course. These sets of meanings are then compared.