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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap by
Author(s) -
Johnson Erik A. J.
Publication year - 2013
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2012.00994_3.x
Subject(s) - citation , product (mathematics) , trap (plumbing) , library science , video game , computer science , advertising , sociology , media studies , management , business , economics , multimedia , mathematics , engineering , geometry , environmental engineering