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Dynamic Use Diffusion Model in a Cross‐National Context: A Comparative Study of the U nited S tates, S weden, and I ndia
Author(s) -
Shih Eric,
Venkatesh Alladi,
Chen Steven,
Kruse Erik
Publication year - 2013
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2012.00982.x
Subject(s) - context (archaeology) , diffusion , the internet , sample (material) , scale (ratio) , marketing , business , econometrics , economic geography , psychology , geography , computer science , economics , world wide web , chemistry , physics , cartography , archaeology , chromatography , thermodynamics
This study proposes a model of dynamic use diffusion that serves as a basis for investigating post‐adoption technology‐usage behavior. Dynamic use diffusion measures the extent to which technology usage has evolved since the time of adoption. Herein, antecedents and consequences of dynamic use diffusion are investigated. A large‐scale, random sample survey was conducted in the U nited S tates, S weden, and I ndia on the use of Internet and computing technology. The survey results suggest that while the antecedents of dynamic use diffusion are similar across the three countries, the consequences are somewhat different for I ndia. These differences can be attributed to the national cultural differences of I ndia compared with the U nited S tates and S weden with regard to power distance beliefs.