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Inviting the Amateurs into the Studio: Understanding How Consumer Engagement in Product Design Creates Value
Author(s) -
Moreau C. Page
Publication year - 2011
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2011.00813.x
Subject(s) - product (mathematics) , value (mathematics) , marketing , studio , product design , business , task (project management) , new product development , computer science , economics , management , geometry , mathematics , machine learning , telecommunications
With consumers increasingly taking on the role of product designer, interesting and important avenues for new research are emerging. This article highlights two broad areas that researchers in both consumer behavior and product design may want to consider: (1) what constitutes consumer design and (2) what factors influence value creation when consumers assume responsibility for some or all of the design task.