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Product Design and Marketing: Reflections After Fifteen Years
Author(s) -
Bloch Peter H.
Publication year - 2011
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2011.00805.x
Subject(s) - scope (computer science) , marketing , product (mathematics) , focus (optics) , marketing research , product design , set (abstract data type) , medical prescription , business , field (mathematics) , computer science , medicine , mathematics , geometry , physics , pure mathematics , optics , pharmacology , programming language
This paper provides a brief assessment of the current state of design research within the field of academic marketing. A definition of design is provided that is based on user benefits. This is followed by a set of prescriptions to enhance the prominence of design research in future years. These prescriptions focus on research scope and the training of young scholars.