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The Design of Business: Why Design Thinking Is the Next Competitive Advantage by Roger Martin and Design‐Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti
Author(s) -
Castellion George
Publication year - 2010
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2010.00761_1.x
Subject(s) - george (robot) , competition (biology) , product (mathematics) , new product development , management , citation , competitive advantage , computer science , sociology , library science , economics , artificial intelligence , ecology , biology , geometry , mathematics