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Cracking the Ad Code by Jacob Goldenberg, Amnon Levav, David Mazursky, and Sorin Solomon
Author(s) -
Johnson Erik A. J.
Publication year - 2010
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2010.00739_1.x
Subject(s) - citation , code (set theory) , library science , history , classics , computer science , programming language , set (abstract data type)