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PERSPECTIVE: Cross‐Functional Integration in Spanish Firms
Author(s) -
Parry Mark E.,
Ferrín Pilar Fernández,
Varela González José A.,
Song Michael
Publication year - 2010
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2010.00738.x
Subject(s) - functional integration , context (archaeology) , perspective (graphical) , product (mathematics) , new product development , process management , business , scale (ratio) , process (computing) , knowledge management , psychology , marketing , computer science , mathematics , mathematical analysis , paleontology , physics , geometry , quantum mechanics , artificial intelligence , biology , integral equation , operating system
Published studies of new product development in Spain provide conflicting evidence regarding the role of cross‐functional integration in new product success. One possible explanation for these results is the use of idiosyncratic scales for measuring the level of cross‐functional integration. This study adopts the scale items used in a previous study and replicates that research process using data collected from managers of 134 Spanish companies involved in new product development. Findings confirm the appropriateness of these scales in a Spanish context and the importance of cross‐functional integration to new product success in Spanish firms. No support is found for the hypothesis that participative management is positively correlated with the level of cross‐functional integration. Cross‐functional integration is found to be negatively related to goal incongruity and positively related to top‐management support for integration.