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Market Rebels: How Activists Make or Break Radical Innovations by Hayagreeva Rao
Author(s) -
Castellion George
Publication year - 2009
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2009.00693_2.x
Subject(s) - george (robot) , product (mathematics) , market share , citation , political science , library science , management , computer science , economics , marketing , business , artificial intelligence , mathematics , geometry