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Authenticity: What Consumers Really Want by James H. Gilmore and B. Joseph Pine II
Author(s) -
Smith Reardon
Publication year - 2009
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2009.00663_1.x
Subject(s) - citation , advertising , sociology , management , library science , computer science , business , economics