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The Effect of Multiknowledge Individuals on Performance in Cross‐Functional New Product Development Teams *
Author(s) -
HyungJin Park Michael,
Lim Jong Won,
BirnbaumMore Philip H.
Publication year - 2009
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2009.00336.x
Subject(s) - new product development , business , product (mathematics) , marketing , product innovation , knowledge management , industrial organization , computer science , mathematics , geometry
This study examines the effect of multiknowledge individuals (especially those possessing both marketing and technological knowledge) on performance in cross‐functional new product development teams. A survey of 62 cross‐functional teams shows that the proportion of multiknowledge individuals has an indirect positive effect through information sharing on product innovativeness and a direct positive effect on time efficiency of new product development teams.