Premium
Selling Blue Elephants: How to Make Great Products that People Want before They Even Know They Want Them by Howard R. Moskowitz and Alex Gofman
Author(s) -
Kuesten Carla L.
Publication year - 2008
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2008.00327_3.x
Subject(s) - citation , product (mathematics) , advertising , sociology , library science , computer science , business , mathematics , geometry