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From the Special Issue Editor: Bridging Marketing and Operations in New Product Development
Author(s) -
De Assunção João Borges
Publication year - 2008
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2008.00311.x
Subject(s) - bridging (networking) , citation , new product development , product (mathematics) , library science , marketing , business , computer science , mathematics , computer network , geometry