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Service Is Front Stage: Positioning Services for Value Advantage by James Teboul and Involving Customers in New Service Development edited by Bo Edvardsson, Anders Gustafsson, Per Kristensson, Peter Magnusson, and Jonas Matthing
Author(s) -
MacGregor Steven P.
Publication year - 2008
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2008.00302_2.x
Subject(s) - service (business) , citation , value (mathematics) , management , product (mathematics) , library science , sociology , computer science , marketing , business , economics , mathematics , machine learning , geometry