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The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson
Author(s) -
Hart Mark A.
Publication year - 2007
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2007.00250.x
Subject(s) - business , process management , new product development , product (mathematics) , long tail , process (computing) , lean manufacturing , management , marketing , operations management , computer science , engineering , economics , statistics , geometry , mathematics , operating system
Books reviewed in this issue:▪ The Long Tail: Why the Future of Business Is Selling Less of More▪ The Toyota Product Development System: Integrating People, Process and Technology▪ Product Lifecycle Management: Driving the Next Generation of Lean Thinking▪ Leading Project Teams: An Introduction to the Basics of Project Management and Project Team Leadership