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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
Author(s) -
Guerin Steve
Publication year - 2006
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2006.00201_1.x
Subject(s) - axiom , product (mathematics) , citation , consumer research , consumer behaviour , computer science , sociology , advertising , world wide web , business , mathematics , geometry