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Book Reviews
Author(s) -
Smith Preston G.
Publication year - 2005
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2005.00141_1.x
Subject(s) - business , competitive advantage , balance (ability) , core (optical fiber) , marketing , industrial organization , computer science , telecommunications , medicine , physical medicine and rehabilitation
Books reviewed in this issue:• Beyond the Core: Expand Your Market without Abandoning Your Roots• Lateral Marketing: New Techniques for Finding Breakthrough Ideas• New Technologies and Environmental Innovation• World Out of Balance: Navigating Global Risks to Seize Competitive Advantage• Managing Strategic Innovation and Change: A Collection of Readings