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Discount Pricing Policies and the Coordination of Decentralized Distribution Systems *
Author(s) -
Wang Qinan
Publication year - 2005
Publication title -
decision sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.238
H-Index - 108
eISSN - 1540-5915
pISSN - 0011-7315
DOI - 10.1111/j.1540-5414.2005.00105.x
Subject(s) - supply chain , profit (economics) , order (exchange) , business , microeconomics , industrial organization , coordination game , product (mathematics) , decentralised system , computer science , marketing , economics , control (management) , geometry , mathematics , finance , artificial intelligence
A challenge of supply chain management is to align the objectives, and hence coordinate the activities, of independent supply chain members. In this study, we approach this problem in a simple way by extending traditional quantity discounts that are based solely on buyers' individual order size to discount policies that are based on both buyers' individual order size and their annual volume. We show that discount policies are able to achieve nearly optimal system profit and, hence, provide effective coordination, for a decentralized two‐echelon distribution system, whereby a supplier sells a product to a group of heterogeneous and independent retailers each facing a downward‐sloping demand curve of its retail price. When buyers are heterogeneous, a critical issue of coordination is to motivate different customers to increase their demand and lot size according to their potential so as to improve profits. We show that market heterogeneity presents an effective discriminating factor for the supplier to segment customers in the design of a coordination mechanism.