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A Bookstore for Bailey: A Novel Approach to Teaching a Small‐Business Management Course
Author(s) -
Bergquist Timothy M.,
Maggs Anne
Publication year - 2011
Publication title -
decision sciences journal of innovative education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.52
H-Index - 19
eISSN - 1540-4609
pISSN - 1540-4595
DOI - 10.1111/j.1540-4609.2011.00311.x
Subject(s) - workbook , computer science , mathematics education , course (navigation) , hypertext , reflection (computer programming) , psychology , world wide web , engineering , programming language , accounting , business , aerospace engineering
This article presents the development of an online, student‐centered, introductory small‐business management course that uses an educational business novel, hypertext graphic‐design features, an interactive workbook, and a student‐authored final chapter. Student learning was assessed through the use of a pre‐ and posttest survey. Student reflection was incorporated to make students consider the impact of learning. Results showed that student learning and understanding increased in two separate courses.