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On Promoting a Sustainable Future Through Consumer Activism
Author(s) -
Friedman Monroe
Publication year - 1995
Publication title -
journal of social issues
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.618
H-Index - 122
eISSN - 1540-4560
pISSN - 0022-4537
DOI - 10.1111/j.1540-4560.1995.tb01355.x
Subject(s) - boycott , corporation , animal rights , public relations , environmentalism , business , empirical research , sustainable development , political science , marketing , law , politics , philosophy , epistemology
This empirical study attempted to advance knowledge of consumer activist efforts to secure a sustainable future. The study focused on 12 environmental protection boycotts and 12 animal rights boycotts. In each instance, a representative of the boycott group and a representative of the targeted corporation were interviewed about the boycott particulars and consequences. Two noteworthy findings of the study are (1) almost all of the boycotts were media‐oriented rather than marketplace‐oriented, and (2) most of the boycotts were not successful in realizing their objectives. Implications of the findings are discussed for ecological change agents seeking to influence corporate policies and practices.